Product Designer · Bangalore, India
Hi, I'm
Prerana
I'm a product designer who has led two SaaS products from scratch to live at SwitchOn, an industrial AI start-up — first as the sole designer, and now mentoring a junior designer while owning the UX vision. My users sit in India, Germany, Brazil and Japan, which has taught me how differently people work once you leave your own market.
Skills
- UX Design
- UI Design
- Product Design
- Design Systems
- Design Sprints
- Workshops
- Interaction Design
- User Testing
- Usability Testing
- UX Research
- Mentoring Designers
- Cross-functional Collaboration
- Designing for Global Markets
- Leadership
Case studies
Design decisions, backed by results
SwitchOn · DeepInspect
DeepInspect Train
The application factory teams use to set up inspection for new SKUs and train AI models — without an in-house data science team.
Read case study →
SwitchOn · DeepInspect
DeepInspect Cloud
A monitoring platform that gives plant teams real-time visibility into every vision system, OEE% and rejection trends — designed from scratch.
Read case study →
Personal project
Roam
A travel companion built around personalised, human recommendations — matching travellers by taste so the tips they see feel like they came from a friend rather than an algorithm.
Case study on Behance →
Testimonial
“Many of our customers as well as competitors have appreciated our UI — and I have visited almost all the competitors. It is indeed very sophisticated, attractive and user friendly compared to the rest. Great work by Prerana.”
About
I spend my days obsessing over pixels, user flows, and why that one button just doesn't feel right. I like translating complicated, technical ideas into interfaces that feel obvious.
I advocate for users, push back on convenient design decisions, and occasionally debate with developers about spacing. When I'm not designing, I'm pulling apart apps, critiquing bad UX in the wild, and insisting Comic Sans has at least one legitimate use case.
Experience
Product Designer 2 · SwitchOn
Jul 2026 — PresentPromoted to lead product-design ownership for the DeepInspect platform across research, interaction, systems and dev handoff.
Product Designer · SwitchOn
Nov 2022 — Jun 2026Joined as the sole designer and built two SaaS products from zero to live — DeepInspect Train and DeepInspect Cloud.
Lead Generation Specialist · HealthifyMe
EarlierLearned how people actually decide, and how much of that decision is made by the interface.
Career Counsellor · TECH I.S.
EarlierHundreds of conversations about goals and blockers — the beginnings of user research.
Social Media Marketing Intern · TopTrove Foundation
EarlierFirst taste of designing for attention, and of shipping every single day.
Writing
Pixel whispers: the designer's invisible empire of unseen profits
Five stories where a soft shadow or a colour shift reduced churn and lifted sales by over 30% — without ever drawing attention.
What if everything easy in your life was designed that way?
The best design doesn't demand attention. It just makes the day a little smoother — and that is exactly the point.
Say hello
Got a product that deserves better design? Let's talk.